BICEP UNVEILS NEW AUDIOVISUAL PROJECT, CHROMA
Bicep, the dynamic electronic music duo comprising Andy Ferguson and Matt McBriar, has unveiled their latest sonic offering with the release of CHROMA 001 HELIUM. The track serves as the inaugural installment of their ambitious venture, CHROMA, which encompasses a multifaceted platform including a cutting-edge record label, meticulously curated events, an innovative AV/DJ showcase, and a striking visual identity crafted in collaboration with acclaimed designer David Rudnick and Terrain Studio.
CHROMA 001 HELIUM marks a departure from Bicep's previous sonic palette, embracing a darker and more club-centric sound that reflects the duo's evolving musical sensibilities.
At the heart of CHROMA lies its eponymous record label, envisioned as a platform to spotlight a diverse array of musical styles and genres. Championing Bicep's underground club productions, collaborative endeavors, and releases under various aliases, the label promises to be a bastion of sonic exploration and artistic innovation.
In celebration of the launch of CHROMA, Bicep recently played host to a sold-out AV/DJ performance at London's Drumsheds, curating a lineup that epitomized their musical ethos. This event served as a tantalizing glimpse into the immersive experiences slated to unfold throughout the year.
Central to the CHROMA experience are its captivating AV/DJ performances, seamlessly blending live instrumentation, DJ prowess, and dynamic visual elements. Leveraging pedals, drum machines, and real-time synchronization of visuals, Bicep crafts an enthralling auditory and visual journey for audiences.
Collaborating closely with David Rudnick's esteemed Terrain Studio, Bicep has meticulously crafted the visual identity of CHROMA, drawing inspiration from their shared design aesthetic and the ethos of rave culture. This bespoke visual system and typography will permeate every facet of the project, ensuring a cohesive and impactful brand presence.
Looking ahead, CHROMA promises an electrifying lineup of events, including performances at Finsbury Park, Brighton Beach, and a special AV/DJ showcase at Coachella.
Listen to Bicep’s CHROMA 001 HELIUM below and purchase your copy here.
