OVERWHELMING THE SENSES: THE NEW AV FESTIVAL EXPERIENCE

From Tale Of Us’ Afterlife, to Eric Prydz’s HOLO, and on to festivals such as Amsterdam’s Our House, the rise in so-called “immersive” events has been a staggering one, as they override our senses with a barrage of gargantuan LED panels, faux-futuristic installations, and sugar-laced corporate marketing. But, as with every turn, a new question arises, and this time, it’s no different…Is this unstoppable assault on the senses thrusting us closer to the music?