THE VIRAL EQUATION: DECODING TIKTOK'S IMPACT

UMG's decision to withdraw its entire catalog from TikTok reverberates as a seismic shift in the symbiotic relationship between content creators, corporate behemoths, and the digital platforms that mediate their interactions. Rooted in grievances over royalty rates and the unchecked proliferation of AI-generated music, UMG's maneuver exposes fault lines within the music industry's digital infrastructure, laying bare the tensions between profit motives and creative autonomy.