MUSIXMATCH PARTNERS WITH AI VIDEO COMPANY RUNWAY
Musixmatch, the music data and lyrics platform, has joined forces with artificial intelligence company Runway to allow musicians and creators to transform their lyrics into captivating video content.
Through this collaboration, Runway's generative video models seamlessly integrate with Musixmatch's extensive music data library, enabling musicians of all technical backgrounds to effortlessly produce lyric videos for their music.
The innovative video tool offered by Musixmatch analyzes a song's lyrics to extract key themes and curate visuals from an integrated library, ultimately creating a video that encapsulates the essence of the music. The platform provides a user-friendly experience, allowing artists to select pre-designed templates or personalize their lyric videos with fonts, colors, animations, and special effects.
Moreover, the tool facilitates direct export of compositions as 30-second clips, ideal for creating assets for social media platforms and Spotify Canvas.
Runway CEO Cristobal Valenzuela expressed excitement about putting Runway's models and creative experience directly into the hands of Musixmatch's diverse community of artists and musicians, enabling them to expand their creative vision through video and forge deeper connections with their audiences.
The development of Musixmatch Lyric Videos involved close collaboration with the company's artist community, who emphasized the significance of lyric videos in enhancing fan engagement and providing deeper insights into the creative process.
The feature is accessible to artists with a Musixmatch Pro account, offering them a versatile tool to elevate their music through visually engaging content.
Founded in 2010, Musixmatch boasts the world's largest lyrics catalog, providing lyrical content for millions of songs in over 80 languages. The company collaborates with leading digital service providers such as Amazon Music, Apple Music, Google, Instagram, Spotify, and Tidal.
Marco Paglia, Musixmatch's Chief Product Officer, highlighted the transformative potential of AI in enabling new forms of creativity, empowering songwriters and musicians to collaborate with AI assistants in crafting compelling videos.
With the introduction of Musixmatch's AI-powered lyric video creation tool, the music industry anticipates continued innovation and creativity in the realm of visual content production.