SPOTIFY ADDS VIDEO LEARNING CONTENT

In a move to diversify its offerings and cater to the evolving needs of its user base, Spotify has unveiled an exciting addition: video learning content. This innovative initiative brings a wealth of educational resources directly to users' fingertips, encompassing music instrument learning courses, music performance lessons, and music production tutorials.

Partnering with esteemed education platforms such as BBC Maestro, PlayVirtuoso, SkillShare, and Thinkific, Spotify aims to provide users with access to high-quality learning materials seamlessly integrated into its streaming platform. Among the notable collaborations, PlayVirtuoso stands out, offering courses from industry luminaries like MJ Cole, Carl Cox, and Sherelle, covering a diverse range of topics essential for aspiring musicians and producers.

Accessible within the Spotify app, these video courses offer users a glimpse into the world of music creation and performance, with a selection of videos available for free and additional content available for a one-time fee. While not included in the standard subscription price, the investment in these courses promises invaluable insights and skills for enthusiasts and professionals alike.

Highlighting the growing appetite for educational content among Spotify's user base, Babar Zafar, the company's VP of Product Development, underscores the significance of catering to this highly engaged community. With podcasts and audiobooks already comprising a substantial portion of listening habits, the introduction of video learning content represents a natural progression, offering users a holistic learning experience directly within the platform they frequent.

Among the enticing offerings, courses from renowned artists like MJ Cole, Sarah Story, and Joris Voorn promise immersive learning experiences, covering topics ranging from two-step garage beat production to radio demo creation and melodic techno composition.

Learn more about Spotify’s new education video content here.